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Connections
Project Type
Publication
Date
April 2023
Location
London
Date
2022
Role
Illustrator
Project type
Graphic Design
Link
Collaborators
Lucy Smith & London Society Journal
"Bianca created colouredcutouts, after struggling to find a true representation of the communities we engage with on a daily basis within our environments. She took it upon herself to create vector illustrations to mirror our true ethnically diverse environments which are now used across built environment communications. These drawings make gorgeous inside covers for this edition -
Ethnic cutouts, designed by ethnic creatives to mirror our ethnic environments. We are architectural designers with a passion for bringing colour back into the built environment. During my master’s degree, I was designing social housing and wanted to ensure the development truly mirrored its diverse inhabitants of various nationalities in my visual representations. There was a severe lack of this online. I searched all over the internet for an African mother, overlooking two sons playing football. In the end, I had to heavily edit a google stock image to make it fit in with the narrative I had wanted to portray. My lecturer Jenny suggested I make more, so here I am.
As designers, the communities and areas we create must be a true representation of their reality. Many, high-profile CGI’s contain a certain demographic to sell a scheme. This approach tends to overlook the scheme's original inhabitants, by attracting a specific demographic of inhabitants to buy into the scheme. End-users tend to have a far more diverse demographic than that we are currently representing in our visuals within the built environment. Therefore, we must approach illustrating our schemes as professionals with more honesty, whilst thinking about addressing the potential for sustainable communities."